Effortless Fashion for Women
Relaxed dressing for the modern woman. Inspired by world travel and modern ease of dressing. On-the-go style for effortless chic. Go to: Steele, Hemant & Nandita, Pankaj & Nidhi, The Odells, MISA, Marrakech, Hutch, Farm Rio
After studying French design in Paris, Gabriella Cortese opted for the road less traveled and left the fashion world for Tibet, where she discovered the art of batik. Her love of Eastern design techniques led to an exploration of bandhani and embroidery, and the creation of her collection, Antik Batik.
Set on building a wardrobe for the modern boheme, designer Jessica Reid created Steele, the Australian label that fuses confidently pretty details with a modern, relaxed edge. Focusing on textural elements and soft silhouettes, she crafts fundamentally feminine pieces that are casual luxuries worth treasuring.
What began as a handful of goods at a local fashion fair booth has grown into one of Brazil's most recognizable labels for sun-soaked dressing. With vibrant colors, bold silhouettes, and feminine details embedded in every design, Farm Rio's cheerful creations are crafted with an exotic, toes-in-the-sand spirit that's simultaneously fashion-forward and vintage-inspired.
Marrakech, Morocco is a city with a rich history of attracting artists from around the world. From musicians and actors to sculptors and poets, those who find a home there share a love of adventure and a penchant for romance, which has become the very essence of this desert metropolis. Marrakech clothing embodies this free, generous spirit, offering effortless and versatile silhouettes that tell a unique, ever-evolving story
Designed to be effortlessly versatile, each sun-washed staple from The Odells embodies the laidback lifestyle of their Los Angeles home.
Worldly and feminine, MISA was founded by Shadi Askari-Farhat after years of travel and exploration of global trends. Whether she's venturing into new territory or incorporating inspiration from past adventures into her daily life, the MISA woman is all about the journey ahead.
In 2010, New Yorker Daniel Soponaro launched Hutch, a contemporary womenswear brand recognized for garments that are equally easy and luxe. Emphasizing timeless sophistication over trend, the label's defined aesthetic showcases Soponaro's love of vibrant colors, conceptual prints and feminine tailoring in every made-for-you piece
Noticing the brand's unique combination of traditional and contemporary textures, Anthropologie became the first major retailer to add Hemant & Nandita to their curated collection of must-haves. Inspired by architecture and global culture, the label carries this juxtaposition of old and new throughout their "East meets West" line, embellishing intricate patternwork onto simple silhouettes.
Husband and wife Pankaj and Nidhi have been designing for their eponymous label for over a decade. While teaching at the National Institute of Fashion, the two discovered a shared vision for a line which celebrated authenticity and storytelling through fashion. The result was the award-winning Pankaj & Nidhi, a curated collection that approaches apparel from an imaginative, evolving perspective, yielding one-of-a-kind statement-makers every season.
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