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Effortless Fashion for Women

Relaxed dressing for the modern woman. Inspired by world travel and modern ease of dressing. On-the-go style for effortless chic. Go to: Steele Anna Sui, Varun Bahl, Yumi Kim, Veroalfie, Chantik, Geisha DesignsFarm Rio, Hei Hei, Marrakech, Tanvi Kedia


Set on building a wardrobe for the modern boheme, designer Jessica Reid created Steele, the Australian label that fuses confidently pretty details with a modern, relaxed edge. Focusing on textural elements and soft silhouettes, she crafts fundamentally feminine pieces that are casual luxuries worth treasuring.

Slide View: 1: Moonlight One-Shoulder Top Slide View: 1: Turin Off-The-Shoulder Top Slide View: 1: Rinna Dress
Moonlight One-Shoulder Top Turin Off-The-Shoulder Top Rinna Dress
Cotton Rayon Polyester

Slide View: 1: Misha Open-Shoulder Midi Dress
Misha Open-Shoulder Midi Dress
 This ruffled, open-shoulder midi is a light and feminine silhouette perfect for summer.

Farm Rio

What began as a handful of goods at a local fashion fair booth has grown into one of Brazil's most recognizable labels for sun-soaked dressing. With vibrant colors, bold silhouettes and feminine details embedded in every design, Farm Rio's cheerful creations are crafted with an exotic, toes-in-the-sand spirit that's simultaneously fashion-forward and vintage-inspired.

Slide View: 1: Farm Rio Off-The-Shoulder Smocked Top Slide View: 1: Luiza Maxi Dress Slide View: 1: Mendoza Peasant Blouse
Farm Rio Off-The-Shoulder Smocked Top Luiza Maxi Dress Farm Rio Mendoza Peasant Blouse
Cotton Crocheted detailing elevates this flutter-sleeved maxi to a must-have silhouette. This peasant top in a folk-inspired print features a tie-neck for a classically bohemian finish.


Slide View: 1: Farm Rio Rosario Maxi Dress Slide View: 1: Pom Pom Off-The-Shoulder Maxi Dress Slide View: 1: Farm Rio Madrid Wrap Maxi Dress
Farm Rio Rosario Maxi Dress Farm Rio Pom Pom Off-The-Shoulder Maxi Dress Farm Rio Madrid Wrap Maxi Dress
Viscose. Maxi silhouette Rayon A floral print offers an air of bohemian style to this flattering maxi.

Slide View: 1: Sunlit Floral Maxi Dress
Farm Rio Sunlit Floral Maxi Dress
This maxi - accented with delicate florals - makes a perfect choice for a summer garden party.

Anna Sui

Anna Sui's limitless energy and vibrancy finds an ideal outlet in her clothing, cosmetics and accessories. Informed by pop cultures of the past and present, each silhouette showcases the designer's creativity and exuberance through unique prints, textures and silhouettes. Always fresh, each of Anna Sui's collections is filled with statement-makers that bring art to life. 

Slide View: 1: Anna Sui Starburst Velvet Top
Anna Sui Starburst Velvet Top
Pleated, structured sleeves add a classic touch to this velvet top with contrasting starburst detail along the collar.

Tanvi Kedia

Drawn to the monuments and colors she encountered on a trip to Jodhpur, Tanvi Kedia launched her first eponymous collection in 2007. Experimental in nature - think vintage textiles and Indian embroideries - her pieces are always colorful, textural and well-crafted, whether shown on the runway or spotted in a Bollywood film.

Slide View: 1: Beaded Brenna Top Slide View: 1: Kareena Off-The-Shoulder Dress
Beaded Brenna Top Kareena Off-The-Shoulder Dress
Silk. Beaded detail Rayon; rayon lining

Varun Bahl

Indian designer Varun Bahl is best known for mixing traditional forms with contemporary elements - think sari-style gowns crafted with couture-inspired embellishments. Finely detailed and consistently luxurious, his timeless pieces are cherished by those with a penchant for glamorizing the classics.

Slide View: 1: Flounced Floral Maxi Skirt Slide View: 1: Catria Floral Dress Slide View: 1: Azelie Tiered Floral Dress
Flounced Floral Maxi Skirt Catria Floral Dress Azelie Tiered Floral Dress
A subtly flounced hem adds a feminine touch to this versatile floral maxi. Rayon; modal lining Rayon; modal lining


Slide View: 1: Lanara Shift Dress
Lanara Shift Dress
Viscose; modal lining

Yumi Kim

After a brief stint in the music industry, designer Kim Phan returned to fashion in 2004 with the launch of Yumi Kim. With a focus on prints and silk, the line - which borrows its first name from Kim's pet Yorkie - is inspired by vintage silhouettes and city living. 

Slide View: 1: Arabella Floral Dress Slide View: 1: Elayna Geo Dress Slide View: 1: Amaryn Floral Blouse
Arabella Floral Dress Elayna Geo Dress Amaryn Floral Blouse
This silk mini features a flattering tie-front for an easy-femme look. Rayon; polyester lining Polyester; polyester lining

Slide View: 1: Desma Tie-Front Dress Slide View: 1: Carrie Jumpsuit Slide View: 1: Roe Floral Jumpsuit
Desma Tie-Front Dress Carrie Jumpsuit Roe Floral Jumpsuit
Viscose, rayon Polyester; polyester lining Make a statement in this slimming jumpsuit topped with vibrant florals.

Slide View: 1: Isabeau Dress Slide View: 1: Alantra Floral Maxi Dress Slide View: 1: Calla Open-Shoulder Dress
Isabeau Dress Alantra Floral Maxi Dress Calla Open-Shoulder Dress
A fitted, tie-front bodice offers a feminine touch to this vibrant silhouette. Polyester Soft ruffles add a feminine touch to this chiffon dress..


Slide View: 2: Laysan Floral Dress Slide View: 1: Tahiti Maxi Dress Slide View: 1: Tango Silk Maxi Dress
Laysan Floral Dress Tahiti Maxi Dress Tango Silk Maxi Dress
Fitted through the waist, this off-the-shoulder silhouette in a pretty floral print makes an elegant statement - pair with strappy sandals or a block heel for an event this season. Soft silk is the canvas for this elegant floral maxi with a flattering waist. Made from soft silk, this elegant maxi features an open back for an of-the-moment look.


Slide View: 6: Bold Blooms Maxi Dress
Bold Blooms Maxi Dress
Bright florals make a vibrant statement on this elegant silk maxi.


Argentinean designer Veronica Alfie debuted her premiere collection over a decade ago in Palermo, Buenos Aires, a district known for pioneering independent designers. Modern, feminine and detail-obsessed, her pieces are marked by witty flourishes and craft-inspired winks.

Slide View: 1: Tamsia Beaded Maxi Dress Slide View: 1: Essia Beaded Dress Slide View: 1: Montana Embroidered Kimono
Tamsia Beaded Maxi Dress Essia Beaded Dress Montana Embroidered Kimono
 Intricate beadwork adds texture to this super-soft and elegant maxi in a summer-ready floral print. From Veroalfie. An intricately beaded top adds of-the-moment interest to this feminine silhouette. Made in Argentina by Veroalfie. Polyester. Open front

Geisha Designs

Slide View: 1: Sheena Maxi Dress
Sheena Maxi Dress
This intricately detailed dress features tulle appliqué and laser cut shapes for a stylish, yet simple silhouette.

Hei Hei

Equal parts sophisticated and utilitarian, Hei Hei's garments—from jackets to pants to buttondowns—use heavy washing, abrasion and garment dyeing to create an of-the-world look that never fails. 

Slide View: 1: Benna Wrap Jumpsuit Slide View: 1: Stella Sherpa Jacket Slide View: 1: Velvet Quilted Jacket
Benna Wrap Jumpsuit Stella Sherpa Jacket Velvet Quilted Jacket
This utilitarian-inspired jumpsuit flatters with a belted waist and a wrapped v-neck Polyester; rayon lining Viscose, nylon; cotton lining


Slide View: 1: Utility Patchwork Kimono Slide View: 1: Renley Handkerchief Jacket Slide View: 2: Utility Patched Pants
Utility Patchwork Kimono Renley Handkerchief Jacket Utility Patched Pants
Cotton, spandex Cotton, spandex. Handkerchief hem. Patch pockets Cotton, lyocell, spandex

Slide View: 1: Slim Utility Cargo Pants Slide View: 1: Gabrielle Balloon Joggers Slide View: 1: Wanderer Cargos
Slim Utility Cargo Pants Gabrielle Balloon Joggers Wanderer Cargos
Cotton, spandex Viscose Cotton, spandex. Relaxed fit


Marrakech, Morocco is a city with a rich history of attracting artists from around the world. From musicians and actors to sculptors and poets, those who find a home there share a love of adventure and a penchant for romance, which has become the very essence of this desert metropolis. Marrakech clothing embodies this free, generous spirit, offering effortless and versatile silhouettes that tell a unique, ever-evolving story

Slide View: 1: Knit Cadet Jacket Slide View: 1: Lace-Up Cropped Pants Slide View: 1: Tamsyn Jacket
Knit Cadet Jacket Lace-Up Cropped Pants Tamsyn Jacket
Cotton, spandex Lyocell, cotton, spandex Cotton, spandex


Slide View: 1: Utility Moto Jacket Slide View: 1: Faravel Moto Jacket Geneva Anorak
Utility Moto Jacket Faravel Moto Jacket Geneva Anorak
Cotton, spandex Cotton, spandex; cotton lining. Oversized collar detail Cotton-spandex twill. Front pockets. Zip front

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Last modified: December 10, 2015