Effortless Fashion for Women
Relaxed dressing for the modern woman. Inspired by world travel and modern ease of dressing. On-the-go style for effortless chic. Go to: Payal Pratap, AISH, Natalie Martin, PatBO, MISA, Anna Sui, Chantik, Farm Rio, Marrakech, Lacusa, Bel Kazan, Hutch, W5 Concepts
Payal Pratap created her own line in 2006 with the modern Indian woman in mind - one with an independent approach to style, urban sensibilities and traditional roots. Showcasing an incredible depth of detail, her pieces meld traditional Indian craft with forward-thinking design.
Drawing from her love of textiles, Nupur Goenka launched AISH in 2011, committing to a long-term collaboration with Bengali artisans and the creation of luxuriously handmade pieces that evoke the vibrancy of Indian culture. Each breezy tunic, dress, and scarf is inspired by the intricate patterns found on ancient jamdani saris and woven using traditional methods for a one-of-a-kind statement.
Self-described as a lover of all things summer, Australian-born Natalie Martin infuses her effortless pieces with the relaxing spirit of a warm, sunny day. Her specialty silks and prints are handcrafted using the centuries-old batik wax-dying method, lending unique charm to each breezy caftan and top. Created in 2011 as a reflection of her own personal style, her understated, yet glamorous collection urges you to pair each piece with your favorite swimsuit and head to the beach.
Anna Sui's limitless energy and vibrancy finds an ideal outlet in her clothing, cosmetics and accessories. Informed by pop cultures of the past and present, each silhouette showcases the designer's creativity and exuberance through unique prints, textures and silhouettes. Always fresh, each of Anna Sui's collections is filled with statement-makers that bring art to life.
Born and raised in Brazil, Patricia Bonaldi opened a well-curated, eponymously named store in her hometown Uberlandia. After receiving numerous requests for custom gowns, Patricia not only launched her own label, but established an atelier to teach and employ hundreds of local men and women. Today, PatBO remains true to the aesthetic that first earned the brand notoriety - topping bold textures and colors with intricate embroidery and beading done meticulously by hand, for enviable apparel and swimwear.
After nearly twenty years in the fashion industry, designer Karyn Kim founded W5 Concepts with the needs of the modern woman in mind. Worn day or night, at work or running errands, the label's effortless, impeccably tailored pieces are equally stylish and practical - and made just for you.
Worldly and feminine, MISA was founded by Shadi Askari-Farhat after years of travel and exploration of global trends. Whether she's venturing into new territory or incorporating inspiration from past adventures into her daily life, the MISA woman is all about the journey ahead.
What began as a handful of goods at a local fashion fair booth has grown into one of Brazil's most recognizable labels for sun-soaked dressing. With vibrant colors, bold silhouettes and feminine details embedded in every design, Farm Rio's cheerful creations are crafted with an exotic, toes-in-the-sand spirit that's simultaneously fashion-forward and vintage-inspired.
Marrakech, Morocco is a city with a rich history of attracting artists from around the world. From musicians and actors to sculptors and poets, those who find a home there share a love of adventure and a penchant for romance, which has become the very essence of this desert metropolis. Marrakech clothing embodies this free, generous spirit, offering effortless and versatile silhouettes that tell a unique, ever-evolving story
Lacausa has a double meaning: it's a clever reference to its designers' home base - Los Angeles, California, USA - and an articulation of "la causa," Spanish for "the cause." All garments are crafted with a breezy, fuss-free sensibility under ethical, eco-conscious conditions
In 2010, New Yorker Daniel Soponaro launched Hutch, a contemporary womenswear brand recognized for garments that are equally easy and luxe. Emphasizing timeless sophistication over trend, the label's defined aesthetic showcases Soponaro's love of vibrant colors, conceptual prints and feminine tailoring in every made-for-you piece
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